The law is this： Always make the other person feel important. John Dewey， as we have already noted， said that the desire to be important is the deepest urge in human nature； and William James said：“ The deepest principle in human nature is the craving to be appreciated. ” As I have already pointed out， it is this urge that differentiates us from the animals. It is this urge that has been responsible for civilization itself.
Philosophers have been speculating on the rules of human relationships for thousands of years， and out of all that speculation， there has evolved only one important precept. It is not new. It is as old as history. Zoroaster taught it to his followers in Persia twenty-five hundred years ago. Confucius preached it in China twenty-four centuries ago： “Do unto others as you would have others do unto you.”
